Cite
HARVARD Citation
Eastman, J. et al. (2021). Reaching the price conscious consumer: The impact of personality, generational cohort and social media use. Journal of consumer behaviour. 20 (4), pp. 898-912. [Online].
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Eastman, J. et al. (2021). Reaching the price conscious consumer: The impact of personality, generational cohort and social media use. Journal of consumer behaviour. 20 (4), pp. 898-912. [Online].