Cite
HARVARD Citation
Shoenberger, H. et al. (2021). Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Journal of advertising. 50 (3), pp. 253-261. [Online].
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Shoenberger, H. et al. (2021). Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Journal of advertising. 50 (3), pp. 253-261. [Online].