The exercise of female sexuality between fantasy and discourse in the consumption of online pornography. Issue 3 (28th April 2020)

• Record Type: Journal Article
• Authors: Mesquita, Mayte Cabral; Pinto, Marcelo De Rezende
• Is Part Of: Revista de gestão. Volume 27:Issue 3(2020)
• Page Start: 247
• Page End: 262
• Publication Date: 2020-04-28
• Subjects: Consumption -- Online pornography -- Women -- Consumption culture; Management -- Periodicals; Industrial management -- Periodicals; Business -- Periodicals; 658
• DOI: 10.1108/REGE-02-2019-0035
• Languages: English
• ISSNs: 1809-2276

Abstract

Abstract : Purpose: The purpose of the study is to understand how the consumption of online pornography runs through fantasy, discourse and the exercise of female sexuality. Design/methodology/approach: First, the study analyzed a few information obtained from a secret group of the social media Facebook. Secondly, the research was developed based on the information gathered during the observation period; 11 in-depth interviews were conducted with women that participated in the aforementioned group. In order to analyze the data, the study used the French discourse analysis as methodological tool. Findings: It was possible to realize that the consumption of pornographic content is motivated by curiosity, pursuit of variety and sexual fantasies, and it ends up strengthening stereotypes related to the concept of beauty and body standards. Also, the consumption of pornography can be seen as an important feature in the reformulation of perceptions and creation of senses related to pornography itself, pleasure, self-knowledge and in the constitution of the subjectivities of the consumers, despite the influence of the cultural context in which they are inserted into. Research limitations/implications: The consumption of online pornography can be seen as an important "social operator"; that is, the consumption of pornography reflects and refracts what is socially established as beautiful and adequate in terms of the human figure. The outcomes of this research lead to debates that can challenge standardized world perspectives, besides expanding the discussion of such consumption made by women. Originality/value: Taking into consideration the significant volume of pornography consumption and the high figures that this market indicates, one can notice that literature related to consumption studies has neglected this specific theme.