Application of Information System and Computer Internet Technology in Integration of Geographical Indication Agricultural Products. Issue 1 (July 2021)

• Record Type: Journal Article
• Authors: Tong, Zhi
• Is Part Of: Journal of physics. Volume 1982:Issue 1(2021)
• Publication Date: 2021-07
• Subjects: Computer internet -- geographical indication -- agricultural product brand -- collaborative recommendation algorithm -- computer platform -- big data technology; Physics -- Congresses; 530.5
• DOI: 10.1088/1742-6596/1982/1/012144
• Languages: English
• ISSNs: 1742-6588

Abstract

Abstract: This article discusses the connotation and core value of geographical indications to protect agricultural product brands, analyses its brand marketing strategies, and proposes several supporting marketing strategies. At the same time, based on the big data Internet technology and research on the related technologies of the agricultural product brand e-commerce recommendation system, the paper proposes an explicit and implicit combination of agricultural product brand strategy recommendation hybrid collaborative filtering method. This method improves the traditional collaborative filtering method based on the subjective scores of customers. Based on subjective scores, it also combines the time of customers browsing website pages to find the user's nearest neighbours. The research results found that the system can not only help users quickly recommend agricultural products that meet their needs in the massive information, but also provide more similar information for users to identify.