Cite
HARVARD Citation
Kim, D. (2020). Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences. JMM. 22 (3), pp. 144-167. [Online].
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Kim, D. (2020). Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences. JMM. 22 (3), pp. 144-167. [Online].