Cite
HARVARD Citation
Kelly, D. et al. (2021). Charitable giving to college athletics: the role of brand communities in choosing how much to give. Journal of marketing for higher education. 31 (1), pp. 1-22. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Kelly, D. et al. (2021). Charitable giving to college athletics: the role of brand communities in choosing how much to give. Journal of marketing for higher education. 31 (1), pp. 1-22. [Online].