Determinants of social entrepreneurial intention: An alternative model based on social cognitive career theory. Issue 4 (27th December 2020)

• Record Type: Journal Article
• Authors: Ip, Ching Yin; Liang, Chaoyun; Lai, Hsiang Ju; Chang, Yuan Jhen
• Is Part Of: Nonprofit management & leadership. Volume 31:Issue 4(2021)
• Page Start: 737
• Page End: 760
• Publication Date: 2020-12-27
• Subjects: extrinsic reward -- outcome expectations -- prior experience -- self‐efficacy -- social entrepreneurial intention -- social responsibility; Nonprofit organizations -- Management -- Periodicals; Nonprofit organizations -- Periodicals; 658.048
• DOI: 10.1002/nml.21453
• Languages: English
• ISSNs: 1048-6682

Abstract

Abstract: This study examines the determinants of social entrepreneurial intention (SEI) through two models: a revised Hockerts' model based on the theory of planned behavior that replaced moral obligation with social responsibility and an alternative model incorporating social cognitive career theory. A survey of 472 residents in Taiwan is conducted for analysis. Results of the revised Hockerts' model observe direct positive effects of perceived social support and social responsibility on SEI, whereas results of the alternative model suggest that social entrepreneurial self‐efficacy and outcome expectations act as critical mediators on SEI. This study also demonstrates that extrinsic reward moderates the relationship between outcome expectations and SEI. Theoretical contributions and practical implications are correspondingly discussed.