Cite
HARVARD Citation
Stocchi, L. et al. (2021). Customer-Based Brand Equity for Branded Apps: A Simple Research Framework. Journal of marketing communications. 27 (5), pp. 534-563. [Online].
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Stocchi, L. et al. (2021). Customer-Based Brand Equity for Branded Apps: A Simple Research Framework. Journal of marketing communications. 27 (5), pp. 534-563. [Online].