Cite
HARVARD Citation
Chinchanachokchai, P. et al. (2021). Write Your Own Luck Campaign: Pentel's Successful Advertising Strategy Based on Superstitious Beliefs in Thailand. Journal of advertising education. pp. 96-120. [Online].
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Chinchanachokchai, P. et al. (2021). Write Your Own Luck Campaign: Pentel's Successful Advertising Strategy Based on Superstitious Beliefs in Thailand. Journal of advertising education. pp. 96-120. [Online].