Tourists' mindsets and choice of adventurous holiday activities. Issue 15 (3rd August 2021)

• Record Type: Journal Article
• Authors: Japutra, Arnold; Hossain, Muhammad Ismail
• Is Part Of: Current issues in tourism. Volume 24:Issue 15(2021)
• Page Start: 2078
• Page End: 2087
• Publication Date: 2021-08-03
• Subjects: Mindsets -- adventurous -- fixed mindset -- growth mindset -- implicit theories -- holiday activities; Tourism -- Social aspects -- Periodicals; Tourism -- Environmental aspects -- Periodicals; Travel -- Periodicals; 338.479105
• DOI: 10.1080/13683500.2020.1814705
• Languages: English
• ISSNs: 1368-3500

Abstract

ABSTRACT: People's mindsets are considered vital since mindsets influence their behaviours. Surprisingly, research investigating how mindsets influence tourists' behaviours is very scarce. The present study examines the effects of tourists' mindsets on the choice of holiday activities in a scenario-based experiment. In a 2 × 2 study, which includes tourist mindsets (fixed, growth) and the perception of adventurousness (high, low) of the holiday activities, we show that mindsets influence the choice of holiday activities. Tourists who endorsed growth mindset tend to choose more adventurous activities, while tourists who endorsed fixed mindset seem to be indifferent. The implications for these findings for destination managers are discussed.