Cite
HARVARD Citation
Yang, J. et al. (2021). "Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Journal of promotion management. 27 (6), pp. 877-899. [Online].
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Yang, J. et al. (2021). "Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Journal of promotion management. 27 (6), pp. 877-899. [Online].