Cite
HARVARD Citation
Kim, S. et al. (2021). "Don't buy" or "do not buy"? How negation style in online reviews influences consumer product evaluations. Journal of marketing theory and practice. 29 (3), pp. 308-322. [Online].
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Kim, S. et al. (2021). "Don't buy" or "do not buy"? How negation style in online reviews influences consumer product evaluations. Journal of marketing theory and practice. 29 (3), pp. 308-322. [Online].