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HARVARD Citation
Venkatraman, V. et al. (2021). Relative Effectiveness of Print and Digital Advertising: A Memory Perspective. JMR, Journal of marketing research. pp. 827-844. [Online].
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Venkatraman, V. et al. (2021). Relative Effectiveness of Print and Digital Advertising: A Memory Perspective. JMR, Journal of marketing research. pp. 827-844. [Online].