Antecedents of consumers' intention to visit food trucks. Issue 3 (4th May 2018)

• Record Type: Journal Article
• Authors: Shin, Yeon Ho; Kim, Haemi; Severt, Kimberly
• Is Part Of: Journal of foodservice business research. Volume 21:Issue 3(2018)
• Page Start: 239
• Page End: 256
• Publication Date: 2018-05-04
• Subjects: Food truck -- consumer behavior -- food service -- structural equation modeling; Food service -- Marketing -- Periodicals; Restaurants -- Marketing -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; 381.456479505
• DOI: 10.1080/15378020.2017.1368810
• Languages: English
• ISSNs: 1537-8020

Abstract

ABSTRACT: The food truck industry has become a national phenomenon in the United States by gaining attention and praise. However, there has been limited attention on how and why consumers decide to patronize food trucks. The purpose of the study is to investigate determinants of consumers' intention to patronize food trucks by applying the model of goal-directed behavior. Structural equation modeling was employed to assess the relationships among constructs in the proposed research model. This study contributes significant theoretical and practical implications by first attempting to examine what specific psychological variables influence the decision-making process regarding consumers' intention to visit food trucks.