Sentiments expressed in YouTube public awareness campaigns: stroke. Issue 6 (21st June 2021)

• Record Type: Journal Article
• Authors: Phan, Thanh G.; Beare, Richard; Srikanth, Velandai; Ma, Henry
• Is Part Of: Internal medicine journal. Volume 51:Issue 6(2021)
• Page Start: 971
• Page End: 974
• Publication Date: 2021-06-21
• Subjects: stroke -- YouTube -- sentiment -- public health awareness; Medicine -- Periodicals; 616
• DOI: 10.1111/imj.15367
• Languages: English
• ISSNs: 1444-0903

Abstract

Abstract: Social media (YouTube) has been used to educate the public on stroke signs and the need to contact emergency hotline. We perform sentiment analysis to explore the emotional response to the 2006 North American and contrast this with the five Australian campaigns (2009–2015). The positive sentiment in the North American campaign provides insights for developing material for public health campaigns.