Cite
HARVARD Citation
Gamble, J. et al. (2019). How User‐centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry. European management review. 16 (4), pp. 1175-1193. [Online].
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Gamble, J. et al. (2019). How User‐centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry. European management review. 16 (4), pp. 1175-1193. [Online].