Research on the Relationship between Data Empowerment and Service Innovation Capability of Logistics Platform Enterprise. (28th May 2021)

• Record Type: Journal Article
• Authors: Zhang, Yuhua; Hu, Mengdie
• Other Names: Wu Shianghau Academic Editor.
• Is Part Of: Mathematical problems in engineering. Volume 2021(2021)
• Publication Date: 2021-05-28
• Subjects: Engineering mathematics -- Periodicals; 510.2462
• DOI: 10.1155/2021/9974585
• Languages: English
• ISSNs: 1024-123X

Abstract

Abstract : Based on the application of big data, this paper constructed a theoretical model focusing on the mechanism of data empowerment on the service innovation capability of logistics platform enterprises, with value cocreation as the mediating variable and environmental dynamism as the moderating variable. The research hypothesis was empirically tested based on the results obtained from the questionnaire survey. The results demonstrate that data empowerment can promote the value co-creation between logistics platform enterprises and users, and value co-creation is an important factor to promote the service innovation capability of logistics platform enterprises. Meanwhile, the moderating variable of environmental dynamism is found to inhibit the interaction between cooperation and service innovation capability. The findings expand the theoretical research on data empowerment and raise important inspiration for practical activities of logistics platform enterprises.