Impact of tourist experience on memorability and authenticity: a study of creative tourism. Issue 1 (2nd January 2020)

• Record Type: Journal Article
• Authors: Wang, Chaohui; Liu, Juan; Wei, Lijiao; Zhang, Tingting (Christina)
• Is Part Of: Journal of travel & tourism marketing. Volume 37:Issue 1(2020)
• Page Start: 48
• Page End: 63
• Publication Date: 2020-01-02
• Subjects: Creative experience -- creative tourism -- memorability -- authenticity -- memorable tourism experience -- creative experience scale -- experiential tourism -- tourism destination -- PLS-SEM -- Shanghai; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2020.1711846
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: This study aims to investigate the impact of tourist experience on tourists' perception of memorability and authenticity in the context of creative tourism. A total of 574 valid responses were collected on site in the Tianzifang district, Shanghai. The findings identified a second-order construct of creative experience with five dimensions: escape, recognition, relaxation, interactivity, and learning. Using PLS-SEM, the study found creative tourist experience has a positive impact on memorability and authenticity. The study findings provide valuable implications for creative tourism practitioners and policymakers as well as contribute to the scarce literature body of creative tourism, authenticity, and memorability.