How to develop a corporate social responsibility strategy. (22nd September 2021)

• Record Type: Journal Article
• Authors: Jastram, Sarah Margaretha; Berberyan, Zara
• Is Part Of: International journal of sustainable strategic management. Volume 9:Number 1(2021)
• Page Start: 51
• Page End: 62
• Publication Date: 2021-09-22
• Subjects: CSR strategy -- CSR strategy development -- CSR positioning; Organizational effectiveness -- Periodicals; Organizational effectiveness -- Strategic planning -- Periodicals; Organizational change -- Strategic planning -- Periodicals; Organization -- Sustainable development -- Periodicals; 658.401205
• Languages: English
• ISSNs: 1753-3600

Abstract

In this paper, we derive a systematic framework for corporate social responsibility (CSR) strategy development, which aims to guide managers in formulating a competitive CSR strategy that allows for more innovative and unique CSR approaches and reduced isomorphism. Despite the well-documented advantages of strategic CSR, there is a lack of coherent management models on how to develop a comprehensive CSR strategy. This gap results in increasingly exchangeable and often not strategic CSR practices. By transferring general models of strategy formulation to the CSR context and complementing each step with CSR-specific analytical tools based on an integrated supply chain perspective, we offer a well-grounded guiding framework for CSR strategy formulation and analysis.