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HARVARD Citation
Mathmann, F. et al. (2019). Prosocial process fit: normatively expected purchasing increases the prosocial premium. European journal of marketing. pp. 661-684. [Online].
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Mathmann, F. et al. (2019). Prosocial process fit: normatively expected purchasing increases the prosocial premium. European journal of marketing. pp. 661-684. [Online].