Cite
HARVARD Citation
Brown, S. et al. (2021). Raising the dead: on brands that go bump in the night. Journal of marketing management. 37 (5), pp. 417-436. [Online].
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Brown, S. et al. (2021). Raising the dead: on brands that go bump in the night. Journal of marketing management. 37 (5), pp. 417-436. [Online].