Facial Stereotype Bias Is Mitigated by Training. Issue 7 (September 2021)

• Record Type: Journal Article
• Authors: Chua, Kao-Wei; Freeman, Jonathan B.
• Is Part Of: Social psychological & personality science. Volume 12:Issue 7(2021)
• Page Start: 1335
• Page End: 1344
• Publication Date: 2021-09
• Subjects: face perception -- stereotypes -- statistical learning -- impression formation; Personality -- Periodicals; Social psychology -- Periodicals; Electronic journals; 155.2
• DOI: 10.1177/1948550620972550
• Languages: English
• ISSNs: 1948-5506

Abstract

People automatically infer others' personality (e.g., trustworthiness) based on facial appearance, and such facial stereotype biases predict real-world consequences across political, legal, and business domains. The present research tested whether these biases can be mitigated through counterstereotype training aimed at reconfiguring the associations between specific facial appearances and social traits. Across six studies and a replication, a behavioral counterstereotype training consistently reduced or eliminated facial stereotype biases for White male faces in the context of economic trust games, hiring decisions, and even automatic evaluations assessed via evaluative priming. Together, the results demonstrate a fundamental malleability in facial stereotyping related to trustworthiness, with a minimal training able to mitigate the tendency to activate and apply long-held, highly automatized facial stereotypes. These findings suggest that face impressions are more flexible than typically appreciated, and they provide a potential inroad toward combating our ingrained biases based on facial appearance.