Halal tourism: travel motivators and customer retention. Issue 9 (22nd November 2019)

• Record Type: Journal Article
• Authors: Han, Heesup; Al-Ansi, Amr; Koseoglu, Mehmet Ali; Lin, Pearl M. C.; Park, Jinah; Yu, Jongsik; Kim, Wansoo
• Is Part Of: Journal of travel & tourism marketing. Volume 36:Issue 9(2019)
• Page Start: 1012
• Page End: 1024
• Publication Date: 2019-11-22
• Subjects: Muslim travelers -- halal-friendly travel motivations -- sense of belonging -- customer retention -- customer return on investment; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2019.1683483
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers' post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination.