Cite
HARVARD Citation
Ozuem, W. et al. (2021). Determinants of online brand communities' and millennials' characteristics: A social influence perspective. Psychology & marketing. 38 (5), pp. 794-818. [Online].
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Ozuem, W. et al. (2021). Determinants of online brand communities' and millennials' characteristics: A social influence perspective. Psychology & marketing. 38 (5), pp. 794-818. [Online].