Permaculture's YouTube moment: Learning how to smash the pieces of everyday life in the wake of ecological crises. Issue 1 (1st March 2021)

• Record Type: Journal Article
• Authors: Morris, Brian
• Is Part Of: Journal of environmental media. Volume 2:Issue 1(2021)
• Page Start: 147
• Page End: 159
• Publication Date: 2021-03-01
• Subjects: Digital media -- Environmental aspects -- Periodicals; Digital media -- Social aspects -- Periodicals; 302.231
• DOI: 10.1386/jem_00045_1
• Languages: English
• ISSNs: 2632-2463

Abstract

This article examines ongoing responses to natural disasters such as bushfires, climate change and COVID-19 as articulated in various videos produced for, and distributed via, YouTube. It focuses on channels and content creators that promote ecologically mindful alternative everyday practices explicitly driven by permaculture principles and accompanying notions of resilience as well as individual and community self-reliance. While many of these videos are ostensibly concerned with instructing viewers in small-scale practical food production at a household or small business level, they also mark a renewed critical interest in everyday practices and domestic space as a site of social and cultural change through alternative ways of living. The research employs analytical approaches and frameworks drawn from the disciplines of cultural and media studies, specifically the former's interest in the notion of 'everyday life' and the latter's engagement with digital platforms such as YouTube. I argue that the permaculture movement's success on YouTube is indicative of the ways in which the environmental concerns of pre-digital social movements might be adapted to the unique affordances and modes of address of platform media like YouTube and, in particular, its signature form of the vlog. Platform media like YouTube accordingly deserve further scholarly research and a similar level of attention as given to more traditional media forms such as print, film and television in terms of how they might positively enable conceptual and practical responses to ecological crisis at both personal and community levels.