Private Self-Consciousness and Self-Monitoring on Instagram: The Mediating Effect of Internal Locus of Control and Self-Concept. Issue 3 (3rd April 2021)

• Record Type: Journal Article
• Authors: Ahadzadeh, Ashraf Sadat; Ong, Fon Sim; Wu, Shin Ling; Deng, Ruolan
• Is Part Of: Journal of psychology. Volume 155:Issue 3(2021)
• Page Start: 334
• Page End: 355
• Publication Date: 2021-04-03
• Subjects: Private self-consciousness -- internal locus of control -- self-concept -- self-monitoring -- Instagram; Psychology -- Periodicals; Psychology -- Periodicals; Psychologie; 150
• DOI: 10.1080/00223980.2021.1884035
• Languages: English
• ISSNs: 0022-3980

Abstract

Abstract: Past studies examining the direct relationship between private self-consciousness and online self-presentation behavior have not met with much success. The aim of this study was to examine the direct relationship between private self-consciousness and self-monitoring as well as the indirect relationship between these two variables through the mediation of locus of control and self-concept among Instagram users. Besides investigating locus of control and self-concept independently, serial mediation of locus of control and self-concept in the relationship between private self-consciousness and self-monitoring was also examined. A sample of 309 university students was conveniently drawn from three private universities in Kuala Lumpur, Malaysia. Participants completed a survey that collected data on private self-consciousness, internal locus of control, self-concept, self-monitoring on Instagram and relevant demographic data. Results of this study showed that there is no direct relationship between private self-consciousness and self-monitoring on Instagram. Independently, locus of control was found to mediate the relationship between private self-consciousness and self-monitoring while self-concept did not. The serial-multiple mediation test supported the mediating role of locus of control and self-concept on this relationship. These indirect relationships contribute to our understanding of the underlying mechanism through which private self-consciousness influences self-monitoring on Instagram.