A Survey of Faculty Advisers at Student-Run Agencies: Can Organizational Theory Help to Guide Future Research?. (May 2021)

• Record Type: Journal Article
• Authors: Borgognoni, Brooke; LeBlanc Wicks, Jan
• Is Part Of: Journal of advertising education. Volume 25:Number 1(2021)
• Page Start: 37
• Page End: 53
• Publication Date: 2021-05
• Subjects: student-run firms -- survey -- organizational theory -- educators -- experiential learning; Advertising -- Study and teaching -- Periodicals; Advertising -- Study and teaching -- United States -- Periodicals; Electronic journals; Periodicals; 659.1071
• DOI: 10.1177/10980482211004495
• Languages: English
• ISSNs: 1098-0482

Abstract

This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job. Hopefully, results will help future researchers identify which factors may best facilitate specific student performance outcomes at agencies of all types and sizes.