Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK. (May 2021)

• Record Type: Journal Article
• Authors: D'Arma, Alessandro; Raats, Tim; Steemers, Jeanette
• Is Part Of: Media, culture, and society. Volume 43:Number 4(2021)
• Page Start: 682
• Page End: 700
• Publication Date: 2021-05
• Subjects: Netflix -- Public Service Broadcasting -- Public Service Media -- scripted TV -- streaming services television production -- TV industry -- Video on Demand (VoD); Mass media and culture -- Periodicals; Mass media -- Social aspects -- Periodicals; Wireless communication systems -- Social aspects -- Periodicals; 302.2305
• DOI: 10.1177/0163443720972909
• Languages: English
• ISSNs: 0163-4437

Abstract

Netflix and other transnational online video streaming services are disrupting long-established arrangements in national television systems around the world. In this paper we analyse how public service media (PSM) organisations (key purveyors of societal goals in broadcasting) are responding to the fast-growing popularity of these new services. Drawing on Philip Napoli's framework for analysing strategic responses by established media to threats of competitive displacement by new media, we find that the three PSM organisations in our study exhibit commonalities. Their responses have tended to follow a particular evolution starting with different levels of complacency and resistance before settling into more coherent strategies revolving around efforts to differentiate PSM offerings, while also diversifying into activities, primarily across new platforms, that mimic SVoD approaches and probe production collaborations. Beyond these similarities, however, we also find that a range of contextual factors (including path-dependency, the role and status of PSM in each country, the degree of additional government support, cultural factors and market size) help explain nuances in strategic responses between our three cases.