Speaking emissaries: Lebanese women's rights NGO KAFA and its media use for audience mobilization. Issue 2 (1st February 2021)

• Record Type: Journal Article
• Authors: Partain, Laura P. B.
• Is Part Of: Gender, place and culture. Volume 28:Issue 2(2021)
• Page Start: 253
• Page End: 276
• Publication Date: 2021-02-01
• Subjects: Global media -- Lebanon -- nationalism -- public sphere -- social media -- women's rights; Human geography -- Periodicals; Feminism -- Periodicals; Géographie féministe -- Périodiques; 305.305
• DOI: 10.1080/0966369X.2020.1715350
• Languages: English
• ISSNs: 0966-369X

Abstract

Abstract: Focusing on a women's rights group in Lebanon, KAFA, this article offers a discursive reading of the NGO's campaign strategies that transform discussions of gender-based violence from a private familial to a public societal issue. KAFA, 'enough' in Arabic, engages its audience on mediated platforms, providing audiences with participatory strategies through images and videos. I ground my analysis in my interview with KAFA's communication director, interrogating KAFA's innovative media strategies to build a wider movement. Using global media and performance theory, I examine how pedagogical media strategies expand the public sphere and facilitate audience intervention into systemic issues. These media strategies act as necessary scaffolds towards building nation-wide support against gender-based violence.