Attention-based learning of self-media data for marketing intention detection. (February 2021)

• Record Type: Journal Article
• Authors: Hou, Zhihao; Ma, Kun; Wang, Yufeng; Yu, Jia; Ji, Ke; Chen, Zhenxiang; Abraham, Ajith
• Is Part Of: Engineering applications of artificial intelligence. Volume 98(2021)
• Publication Date: 2021-02
• Subjects: Marketing intention detection -- Attention model -- Convolutional neural network -- Feature extraction; Engineering -- Data processing -- Periodicals; Artificial intelligence -- Periodicals; Expert systems (Computer science) -- Periodicals; Ingénierie -- Informatique -- Périodiques; Intelligence artificielle -- Périodiques; Systèmes experts (Informatique) -- Périodiques; Artificial intelligence; Engineering -- Data processing; Expert systems (Computer science); Periodicals; 620.00285
• DOI: 10.1016/j.engappai.2020.104118
• Languages: English
• ISSNs: 0952-1976

Abstract

Abstract: In the context of natural language processing, accuracy of intention detection is the basis for subsequent research on human-machine speech interaction. However, the problem of ambiguity in word vectors reduces the accuracy of intent detection. Meantime, there is a disconnection between local features and global features as well, resulting in text feature extraction that cannot fully reflect semantic information. These issues are all barriers of intention detection. Therefore, this paper proposes an attention-based convolutional neural network for self-media data learning (called A-CNN) for marketing intention. We cascade the traditional CNN with the self-attention model in the Attention networks to form a new network structure called A-CNN, and put forward a fast feature extraction method based on skip-gram-based learning called FSLText, to represent the high-dimension word vectors in the A-CNN. On the premise of maintaining the advantages of the CNN, A-CNN can not only solve the problem of local and global features disconnection caused by the CNN pooling layer, but also avoid the increase of algorithm complexity. The Self-Attention mechanism in the Attention model can effectively optimize the weight of local features of the information in global features, and retain local features that are more useful for intention detection. A fast feature extraction method which is based on Skip-gram can retain the semantic and word order information of the text. The method is beneficial to the marketing intention detection. According to the experiment, our A-CNN, compared with traditional machine learning methods, can improve 12.32% accuracy. Contrast to the dual-channel CNN, the accuracy rate is improved by 9.68%, and compared with the ATT-CNN, it is improved by 9.97%. On the F1 score, the A-CNN can improve the F1 score by about 9.37% in comparison with the traditional machine learning methods, the accuracy rate is increased by 9.68% compared with the dual-channel CNN, and 9.68% in contrast with ATT-CNN. It illustrates that our A-CNN can effectively address semantic and feature selection for marketing intention detection.