Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS). (November 2020) - Zhao, Xiaoyun
Abstract: To reach the full potential of Mobility as a Service (MaaS), especially its projected positive environmental impacts, the barriers to development and implementation processes must be identified. However, studies identifying such MaaS barriers are rare. Following an interdisciplinary approach, this paper aims to bridge this gap by adding knowledge on barriers to MaaS development and implementation using four perspectives (service design, business model, user travel attitude and behavior, and system impacts). Following a systems thinking approach, the barriers are investigated at three levels (individual, organizational and societal) to show their relationships. This paper investigates a specific type of MaaS, namely Corporate Mobility as a Service (CMaaS). The results obtained by investigating a large-scale CMaaS pilot provide implications of general barriers to MaaS development and implementation. The findings presented in this paper provide knowledge and guidance to MaaS stakeholders. Highlights: Identify the development and implementation barriers of MaaS Follow an interdisciplinary approach by using four perspectives Investigate a specific type of MaaS - Corporate Mobility as a Service (CMaaS) Use a system thinking approach to identify the relationships among the main influential barriers Provide knowledge and guidance to MaaS stakeholders for reaching full-potentials of MaaS