'Grab, ride and go': an investigation into the use of ride-hailing services in a developing economy. (23rd March 2021)

• Record Type: Journal Article
• Authors: Choong, Cheng-Leng; Goh, Yen-Nee
• Is Part Of: International journal of mobile communications. Volume 19:Number 3(2021)
• Page Start: 364
• Page End: 386
• Publication Date: 2021-03-23
• Subjects: technology acceptance model -- TAM -- theory of planned behaviour -- TPB -- perceived risk -- intention to use -- ride-hailing applications -- Malaysia; Mobile communication systems -- Periodicals; Wireless communication systems -- Periodicals; 384.53
• Languages: English
• ISSNs: 1470-949X

Abstract

The purpose of this study is to investigate the factors that influence the intention to use ride-hailing applications in Malaysia. We use a research model that integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB), which includes perceived risk constructs. Data were collected via a survey of 392 smartphone users in Malaysia. Our findings reveal that perceived ease of use, attitude towards ride-hailing applications, subjective norms and perceived behavioural control are significant predictors of the intention to use ride-hailing applications. The integration of TAM and TPB provides good explanatory power for the intention to use ride-hailing applications. Theoretical and practical implications are discussed.