Leveling Up Your Research and Research Operations: Strategies for Scale. Issue 1 (28th December 2020)

• Record Type: Journal Article
• Authors: METZLER, BRIGETTE
• Is Part Of: Conference proceedings. Issue 1(2020)
• Page Start: 203
• Page End: 217
• Publication Date: 2020-12-28
• Subjects: ResearchOps -- UX -- Strategy; Ethnology -- Congresses; 306.3
• DOI: 10.1111/epic.12029
• Languages: English
• ISSNs: 1559-890X

Abstract

Abstract : With user research becoming more common within organisations, there is an emerging issue of meeting demand whilst also developing the craft of research. A new profession is emerging in response – research operations. This paper will describe the current state of publicly available frameworks for research operations. These tend to deal with one aspect of scale – the people who are doing the research, not how they do the research, when, or what we do with the research. Two frameworks will be combined to create a matrix that provides the tools to identify an investment strategy for research within the context of an organisation and their strategic goals. This matrix provides a significant contribution to the field by making it possible to be strategic and proactive about developing research practices in the context of individual organisations, how and why they do research, and to better manage the tension between scale and craft.