Overcoming. Issue 1 (28th December 2020)

• Record Type: Journal Article
• Authors: Hanover, Evan; Lee, Thomas; O'Curry, Elena; Steager, Tabitha
• Is Part Of: Conference proceedings. Issue 1(2020)
• Page Start: 356
• Page End: 356
• Publication Date: 2020-12-28
• Subjects: Ethnology -- Congresses; 306.3
• DOI: 10.1111/epic.12045
• Languages: English
• ISSNs: 1559-890X

Abstract

Abstract : This session identifies three scale‐related challenges for applying ethnography in business and distills practical lessons for overcoming these challenges. First is the challenge of initializing and sustaining ethnographic practice in large scale organizations. Second are the organizational and cultural barriers to scaling ethnographic research within firms. Third is the challenge of resolving the scale differences between qualitative and quantitative research when trying to integrate the two methodologies.