Cite
HARVARD Citation
Polfuß, J. (2021). "Made in China" and Chinese Brand Management Across Cultures: A New Matrix Approach. Journal of international consumer marketing. 33 (1), pp. 19-37. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Polfuß, J. (2021). "Made in China" and Chinese Brand Management Across Cultures: A New Matrix Approach. Journal of international consumer marketing. 33 (1), pp. 19-37. [Online].