An Integrated Behavioral Model for Medical Tourism: An American Perspective. (April 2021)

• Record Type: Journal Article
• Authors: Chaulagain, Suja; Pizam, Abraham; Wang, Youcheng
• Is Part Of: Journal of travel research. Volume 60:Number 4(2021)
• Page Start: 761
• Page End: 778
• Publication Date: 2021-04
• Subjects: medical tourism -- theory of planned behavior -- perceived benefits -- perceived barriers -- health belief model; Travel -- Research -- Periodicals; Tourism -- Periodicals; Tourism -- Research -- Periodicals; 910.72
• DOI: 10.1177/0047287520907681
• Languages: English
• ISSNs: 0047-2875

Abstract

This study aims to develop and test a theoretical model that predicts individuals' intention to engage in medical tourism. Structural equation modeling (SEM) was performed to test the study hypotheses by using data collected from 246 US residents. The study results indicated that perceived benefits were positively, and perceived barriers negatively, associated with attitude, and perceived barriers had a negative impact on perceived behavioral control. The study results further revealed that attitude, perceived behavioral control, and subjective norm positively influenced individuals' intention to engage in medical tourism. Finally, a significant moderating effect of perceived severity was found on the relationships between perceived benefits and attitude, perceived barriers and attitude, and attitude and behavioral intention. The findings of the study offer valuable theoretical contributions and practical implications in the context of medical tourism.