Cite
HARVARD Citation
Li, D. et al. (2020). Effect of emotional victim images in prosocial advertising: The moderating role of helping mode. International journal of nonprofit and voluntary sector marketing. 25 (4), p. n/a. [Online].
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Li, D. et al. (2020). Effect of emotional victim images in prosocial advertising: The moderating role of helping mode. International journal of nonprofit and voluntary sector marketing. 25 (4), p. n/a. [Online].