Work hard, fit in, and applaud her: Women developers blogging about their lived experiences. (March 2021)

• Record Type: Journal Article
• Authors: Richterich, Annika
• Is Part Of: International journal of cultural studies. Volume 24:Number 2(2021)
• Page Start: 342
• Page End: 359
• Publication Date: 2021-03
• Subjects: blogging -- grounded theory -- information technology -- lived experiences -- women developers; Culture -- Periodicals; Mass media -- Periodicals; Popular culture -- Periodicals; 306.05
• DOI: 10.1177/1367877920941026
• Languages: English
• ISSNs: 1367-8779

Abstract

Women are under-represented in information technology (IT) professions, globally. It is widely discussed that there is an urgent need to tackle this issue by bringing more women into the IT industry. However, the spotlight is less often put on women currently working as developers in male-dominated environments. How do these women experience their work and deal with problems? International non-profit initiatives such as Women who Code (WwC) aim not only at supporting women in training for and entering IT professions: they also advise them in their daily lives and struggles as developers. Using this network and its blog as a case study, I show that the WwC bloggers are faced with contradictory work norms and experiences. They tend to resort to pragmatic advice, focused on DIY problem solving, and shouldered individual responsibility rather than highlighting systemic failures. This tendency shows similarities to neoliberal feminist rationales and speaks to the need for (re)emphasizing the need for structural changes within the broader discourse concerning women developers.