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HARVARD Citation
Pourazad, N. et al. (2019). Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions. Australasian marketing journal. 27 (4), pp. 249-260. [Online].
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Pourazad, N. et al. (2019). Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions. Australasian marketing journal. 27 (4), pp. 249-260. [Online].