Sequence recommendation based on deep learning. (11th March 2020)

• Record Type: Journal Article
• Authors: Guo, Dong; Wang, Chuantao
• Is Part Of: Computational intelligence. Volume 36:Number 4(2020)
• Page Start: 1704
• Page End: 1722
• Publication Date: 2020-03-11
• Subjects: attention mechanism -- deep learning -- personalized commodity recommendation -- recurrent neural networks; Artificial intelligence -- Periodicals; Computational linguistics -- Periodicals; 006.3
• DOI: 10.1111/coin.12307
• Languages: English
• ISSNs: 0824-7935

Abstract

Abstract: In order to solve the cold start problem of traditional recommendation algorithm, the sequence change of user interaction information and deep learning are gradually considered as a key feature of commodity recommendation system. However, most of the existing recommendation methods based on the sequence changes assume that all the interaction information of users is equally important for recommendation, which is not always applicable in real scenarios, because the interaction process of user items is full of randomness and contingency. In this article, we study how to reduce the randomness and contingency between session sequences, make full use of the association between session sequences in the interaction process of users by Deep Learning. In order to better simulate the change of session sequence in the real scene, we adopt sequence sampling methods to transform the single classification problem into sequence modeling problem. And attention mechanism is added to reduce the interference of the recommendation model in the sequence due to the contingency and randomness of the user in the shopping. Finally, through the verification of real data, the MRR@20 index of the improved model is 20% higher than the benchmark level.