Estimating Preference Heterogeneity for Grass-fed Beef Cattle Traits. (December 2020)

• Record Type: Journal Article
• Authors: Sitienei, Isaac; Gillespie, Jeffrey; Harrison, Robert W.; Scaglia, Guillermo
• Is Part Of: Agricultural and resource economics review. Volume 49:Number 3(2020)
• Page Start: 492
• Page End: 516
• Publication Date: 2020-12
• Subjects: cattle traits, -- grass-fed beef, -- heterogeneity, -- preference; Sustainable agriculture -- Periodicals; Sustainable agriculture -- United States -- Periodicals; Natural resources -- Periodicals; Agriculture -- Economic aspects -- Periodicals; Rural development -- Periodicals; 338.10974
• DOI: 10.1017/age.2019.14
• Languages: English
• ISSNs: 1068-2805

Abstract

Abstract : This paper examines grass-fed beef producer preferences for cattle traits using data from a mail survey of 384 U.S. grass-fed beef producers. Conjoint analysis and Likert scale questions were used to determine preferences. Generally, results indicated that producers preferred easy-to-handle, heavy, black, and relatively lower-priced feeders raised from their own cows. The Kernel density figures for source, color, and temperament confirm the mixed logit standard deviation estimates that suggest heterogeneity in producer preferences.