Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour. Issue 6 (21st June 2020)
- Record Type:
- Journal Article
- Title:
- Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour. Issue 6 (21st June 2020)
- Main Title:
- Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour
- Authors:
- Borg, Kim
Curtis, Jim
Lindsay, Jo - Abstract:
- Abstract: Plastic pollution is a critical global sustainability challenge, but the social norms associated with single‐use plastics are changing. These new norms could be encouraging consumer behaviour change by highlighting which behaviours are common and acceptable. This paper explores the role of social norms in predicting plastic avoidance, using the theory of normative social behaviour (TNSB). A representative survey ( n = 1, 001) was conducted measuring consumer behaviour in relation to four single‐use plastic items (bags, straws, coffee cups, and take‐away containers). Descriptive norms were found to be the strongest predictor of plastic avoidance and most of the remaining variables moderated the norm‐behaviour relationship. However, the relative importance of each variable differed depending on the specific item and behaviour. These findings indicate that there is an opportunity to use social norm messaging to close the perception‐action gap among consumers in order to address a global sustainability problem.
- Is Part Of:
- Journal of consumer behaviour. Volume 19:Issue 6(2020)
- Journal:
- Journal of consumer behaviour
- Issue:
- Volume 19:Issue 6(2020)
- Issue Display:
- Volume 19, Issue 6 (2020)
- Year:
- 2020
- Volume:
- 19
- Issue:
- 6
- Issue Sort Value:
- 2020-0019-0006-0000
- Page Start:
- 594
- Page End:
- 607
- Publication Date:
- 2020-06-21
- Subjects:
- Consumer behavior -- Periodicals
Motivation research (Marketing) -- Periodicals
658.834205 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838 ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/cb.1842 ↗
- Languages:
- English
- ISSNs:
- 1472-0817
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4965.210140
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 14872.xml