'An Unrivalled Paradise': The Production of Difference in the Cuban Ministry of Tourism's Auténtica Cuba. (1st April 2019)
- Record Type:
- Journal Article
- Title:
- 'An Unrivalled Paradise': The Production of Difference in the Cuban Ministry of Tourism's Auténtica Cuba. (1st April 2019)
- Main Title:
- 'An Unrivalled Paradise': The Production of Difference in the Cuban Ministry of Tourism's Auténtica Cuba
- Authors:
- Bacsán, Gabriela
- Abstract:
- Abstract : Utilising an interdisciplinary methodology that draws from cultural studies and critical tourism studies, this article examines the production of difference at the intersection of hedonism and revolution in the Cuban Ministry of Tourism's international campaign, Auténtica Cuba. I analyse how the campaign's feature film, Auténtica Cuba, carefully crafts a narrative of authenticity in its construction of the island as 'an unrivalled paradise'. I pay close attention to how the production, commodification and marketing of Cuban difference for tourist consumption is contested and perpetuated, especially as difference is embodied by Afro-Cubans in the film. I conclude by considering whether the campaign provides what Stuart Hall terms, effective translation, in its aims to challenge the gendered, racialised and sexualised constructions of Cuba and Cubans as objects for tourist consumption. As tourism shapes and is shaped by neocolonial discourses of difference, this work is timely as – in light of the speculation about future transformations on the island – it considers the implications of the state's renewed framing of the expansion of tourism development as central to the work of the revolution.
- Is Part Of:
- International journal of Cuban studies. Volume 11:Number 2(2019)
- Journal:
- International journal of Cuban studies
- Issue:
- Volume 11:Number 2(2019)
- Issue Display:
- Volume 11, Issue 2 (2019)
- Year:
- 2019
- Volume:
- 11
- Issue:
- 2
- Issue Sort Value:
- 2019-0011-0002-0000
- Page Start:
- 310
- Page End:
- 331
- Publication Date:
- 2019-04-01
- Subjects:
- Cuban difference -- afro-Cubans -- tourism -- paradise -- revolution
Cuba -- Periodicals
Cuba -- Politics and government -- Periodicals
Cuba -- Social conditions -- Periodicals
Cuba -- History -- Periodicals
Politics and government
Social conditions
Cuba
History
Periodicals
972.91005 - Journal URLs:
- http://www.jstor.org/journal/intejcubastud ↗
http://www.cubastudiesjournal.org/ijcs_home.cfm ↗
http://www.londonmet.ac.uk/research-units/cuba/journal/journal_home.cfm ↗
https://www.plutojournals.com/ijcs/ ↗ - DOI:
- 10.13169/intejcubastud.11.2.0310 ↗
- Languages:
- English
- ISSNs:
- 1756-347X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD Digital store
- Ingest File:
- 14809.xml