Cite
HARVARD Citation
Baumann, C. et al. (2015). The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG. Journal of retailing and consumer services. pp. 21-31. [Online].
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Baumann, C. et al. (2015). The role of brand exposure and experience on brand recall—Product durables vis-à-vis FMCG. Journal of retailing and consumer services. pp. 21-31. [Online].