The effect of commodity promotion strategy based on psychological distance theory on consumer's purchase behavior intention. Issue 1 (January 2021)

• Record Type: Journal Article
• Authors: Tiantian, Tang; Pei, Hu
• Is Part Of: International journal of electrical engineering education. Volume 58:Issue 1(2021)
• Page Start: 45
• Page End: 56
• Publication Date: 2021-01
• Subjects: Game balance -- commodity promotion -- consumer -- purchasing behavior -- intention analysis; Electrical engineering -- Study and teaching (Higher) -- Periodicals; Electrical engineering -- Periodicals; 621.30711
• DOI: 10.1177/0020720918813819
• Languages: English
• ISSNs: 0020-7209

Abstract

In order to enhance effective analysis on the consumers' purchasing intention, this paper puts forward an analysis method for the influence of commodity promotion strategy based on game balance decision on customers' purchasing intention. Firstly, according to the intervention degree of consumers in purchasing process and difference between brands, it classifies the consumers' purchasing behavior, and establishes model analysis methods for different types. Secondly, it puts forward a game balance queuing delay analysis strategy in order to enhance dispatching efficiency, and conducts iterative adjustment on queuing delay analysis strategy by aid of game balance solution; finally, it verifies the performance and advantage of the mentioned method through simulation study, thus presenting the algorithm effectiveness.