HoAFM: A High-order Attentive Factorization Machine for CTR Prediction. Issue 6 (November 2020)

• Record Type: Journal Article
• Authors: Tao, Zhulin; Wang, Xiang; He, Xiangnan; Huang, Xianglin; Chua, Tat-Seng
• Is Part Of: Information processing & management. Volume 57:Issue 6(2020:Nov.)
• Publication Date: 2020-11
• Subjects: Factorization machines -- High-order feature interactions -- Attention mechanism -- Deep neural network; Information storage and retrieval systems -- Periodicals; Information science -- Periodicals; Systèmes d'information -- Périodiques; Sciences de l'information -- Périodiques; Information science; Information storage and retrieval systems; Periodicals; 658.4038
• DOI: 10.1016/j.ipm.2019.102076
• Languages: English
• ISSNs: 0306-4573

Abstract

Highlights: The HoAFM model can learn high order feature interaction efficiently. The HoAFM model can encode high-order feature interactions into feature representations in an explicit and efficient manner. We highlight the varying importance of interactions via two bit-wise attention mechanism. Abstract: Modeling feature interactions is of crucial importance to predict click-through rate (CTR) in industrial recommender systems. However, manually crafting cross features usually requires extensive domain knowledge and labor-intensive feature engineering to obtain the desired cross features. To alleviate this problem, the factorization machine (FM) is proposed to model feature interactions from raw features automatically. In particular, it embeds each feature in a vector representation and discovers second-order interactions as the product of two feature representations. In order to learn nonlinear and complex patterns, recent works, such as NFM, PIN, and DeepFM, exploited deep learning techniques to capture higher-order feature interactions. These approaches lack guarantees about the effectiveness of high-order pattern as they model feature interactions in a rather implicit way. To address this limitation, xDeepFM is recently proposed to generate high-order interactions of features in an explicit fashion, where multiple interaction networks are stacked. Nevertheless, xDeepFM suffers from rather high complexity which easily leads to overfitting. In this paper, we develop a more expressive but lightweight solution based on FM, named High-order Attentive Factorization Machine (HoAFM), by accounting for the higher-order sparse feature interactions in an explicit manner. Beyond the linearity of FM, we devise a cross interaction layer, which updates a feature's representation by aggregating the representations of other co-occurred features. In addition, we perform a bit-wise attention mechanism to determine the different importance of co-occurred features on the granularity of dimensions. By stacking multiple cross interaction layers, we can inject high-order feature interactions into feature representation learning, in order to establish expressive and informative cross features. Extensive experiments are performed on two benchmark datasets, Criteo and Avazu, to demonstrate the rationality and effectiveness of HoAFM. Empirical results suggest that HoAFM achieves significant improvement over other state-of-the-art methods, such as NFM and xDeepFM. https://github.com/zltao/HoAFM .