Disentangling Antifeminist Paradoxes: Alternative Organizing in Antifeminist Online Spaces. (February 2021)

• Record Type: Journal Article
• Authors: Jarvis, Caitlyn M.; Eddington, Sean M.
• Other Names: Cruz Joëlle M. guest-editor.; Linabary Jasmine R. guest-editor.
• Is Part Of: Management communication quarterly. Volume 35:Number 1(2021)
• Page Start: 96
• Page End: 126
• Publication Date: 2021-02
• Subjects: antifeminism -- postfeminism -- conservativism -- online spaces -- semantic network analysis; Communication in management -- Periodicals; Communication in organizations -- Periodicals; 658.4505
• DOI: 10.1177/0893318920972649
• Languages: English
• ISSNs: 0893-3189

Abstract

In this study, we revisit alternative feminist organizing in order to identify the dialectical tensions, paradoxical discourses, and agentic qualities of women's participation in an online antifeminist space. We engage in text mining, semantic network analysis, and the constant comparative method to identify dialogical tensions and the paradoxical organizing strategies of Red Pill Women, an online community on the social networking platform, Reddit. Through analyzing Red Pill Women as an antifeminist space constituted through postfeminist logics, we identify three paradoxical tensions, begin to disentangle postfeminism from antifeminism, and build on alternative organizing theory with recent work on hidden and invisible organizations to further theorize gendered (in)visibility and (anti)feminist organizing practices.