Response Rates In Hospitality Research: An Overview of Current Practice and Suggestions For Future Research. (February 2021)

• Record Type: Journal Article
• Authors: Ali, Faizan; Ciftci, Olena; Nanu, Luana; Cobanoglu, Cihan; Ryu, Kisang
• Is Part Of: Cornell hospitality quarterly. Volume 62:Number 1(2021)
• Page Start: 105
• Page End: 120
• Publication Date: 2021-02
• Subjects: response rate -- response enhancing technique -- survey -- respondent type -- sample; Hospitality industry -- Periodicals; Hotel management -- Periodicals; Restaurant management -- Periodicals; 338.4791
• DOI: 10.1177/1938965520943094
• Languages: English
• ISSNs: 1938-9655

Abstract

In this paper, we examine published research in six top-tier hospitality journals to explore response rates for different survey distribution methods across specific characteristics like research context, respondents, and geographical regions. Data were analyzed from 1, 389 papers published from January 2001 to December 2019. By looking at a large set of published response rates, distribution and enhancing methods and type of respondents, findings from this study will aid researchers in designing more effective surveys and successfully collecting necessary data. The implications for response rate in hospitality research are also presented.