Dual-channel coordination based on different power structure and pricing strategies. (28th December 2020)

• Record Type: Journal Article
• Authors: Liu, Weihua; Wu, Wenfei; Yan, Xiaoyu; Wei, Wanying; Liu, Xinyun
• Is Part Of: International journal of modelling in operations management. Volume 8:Number 2(2020)
• Page Start: 161
• Page End: 182
• Publication Date: 2020-12-28
• Subjects: dual-channel -- power structure -- channel coordination -- pricing strategy; Industrial management -- Mathematical models -- Periodicals; 658.50072
• Languages: English
• ISSNs: 2042-4094

Abstract

With the rapid development of e-commerce, retailers have opened up online and offline dual channels for product distribution. This paper considers three pricing scenarios: 1) decentralisation; 2) concentration of power plus unified pricing; 3) concentration of power plus discrimination pricing and mainly obtains the following three conclusions.