Cite
HARVARD Citation
Gensler, S. et al. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International journal of electronic commerce. 20 (1), pp. 112-141. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Gensler, S. et al. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International journal of electronic commerce. 20 (1), pp. 112-141. [Online].